Step 2 | Migrate & GROW Your Recurring Givers

A Few Quick Pointers

  • Our data shows us that if you send one email a week for a month, the average church will have 75%+ of their existing recurring givers moved over onto Tithely within the first 4-6 weeks. 

  • Send the first email for the first two weeks and then send the second email for the last two weeks.

  • For the remaining recurring givers that haven't switched over, give them a call & first thank them for their generosity, then ask them if they have been receiving your emails (if they answer "no", it is a great time to confirm that you have the most up to date information). If they say that they have seen the emails but hasn't gotten around to moving over their donation, ask them if they need help & if they can move it over in the next few days.

Sample Emails from North Coast
Click the buttons below to view the sample emails from one of our current church partners.

Email 1 & 2 Template "New Giving Platform"

Hi (GIVER NAME)

We are excited to announce that we have a new giving platform and a new (CHURCH NAME) app. The new giving platform is called Tithely. It will be replacing all of our current online giving methods instead of (PREVIOUS GIVING PROVIDER).
Watch this video message from Pastor (INSERT NAME HERE) for more info as to why we have made this change.

We are contacting you because you have set up repeat giving with (Previous Giving Provider) which will be discontinued soon. We want to ensure that the transition to our new processor is smooth. Please help us out by taking the two steps below before (Put a Hard End Date).

  1. Go to our website (insert a link to the giving option on the church website) and set up your repeat giving.

  2. Go To (Previous Giving Provider) and cancel your old repeat giving.

    If you need help, contact our contribution team at (xxx) xxx-xxxx or (Insert Finance / Contributions Email Here) and we will respond as soon as possible.

 

Email 3 & 4 Template "Reminder About Your Repeat Giving"

"HI (GIVER NAME),

Thank you for your regular giving to (CHURCH NAME) each month. Your generosity allows us to reach people all over (CITY or COUNTY NAME), across the country and even globally. Thank you so much.

You might have heard that we are discontinuing (PREVIOUS GIVING PROVIDER) and are moving all online giving over to Tithely so that your donation dollars will go even further. We noticed you still have repeat giving set up in (PREVIOUS GIVING PROVIDER). Would you take a quick moment and help us transfer your current repeat giving from (PREVIOUS GIVING PROVIDER) to Tithely?

The steps are as follows:

1) Go to our website (insert a link to the giving option on the church website) and set up your repeat giving.

2) Go To (Previous Giving Provider) and cancel your old repeat giving.

If you need help, contact our contribution team at  (xxx) xxx-xxxx or (Insert Finance / Contributions Email Here)

Thanks again for partnering with us to make a difference in the kingdom."

 

Have a Transition Giving Landing Page On Your Website

We strongly recommend creating a transition giving landing page on your website for the first 2 months during the transition. When anyone hits the give button on your main page, have it link to a landing page similar to the example below. This helps create clarity for your church. It should clearly call out the transition in giving provider with the first button pointing new givers to the Tithely giving page, and the second button allowing existing recurring donors to cancel their current recurring gift so that they can set a new one up on Tithely.

The 4 Steps to Unleash Generosity Overview

App Launch Video Outline/Script

Whether you have limited resources or all the creative tools at your disposal, we've crafted a generic script that will bring excitement and energy to your church video. Feel free to make any adjustments necessary based on the resources available to you. This script serves as a starting point to help you create an engaging video for your church community.

[Opening shot: Generic church setting or church logo]
 
Narrator: "Attention, [Church Name] community! We have some incredible news to share with you today. We are thrilled to announce the arrival of our brand new giving platform and the launch of the [Church Name] app. Get ready for an exciting change!"
 
[Cut to footage of the new giving platform]
 
Narrator: "Introducing [Giving Platform Name], our new and improved giving platform that will be replacing all our current online giving methods. With [Giving Platform Name], we're taking our online giving experience to a whole new level!"
 
[Cut to Pastor delivering a video message]
 
Pastor: "Hello, [Church Name] family. I wanted to take a moment to personally share with you why we've made this exciting change to [Giving Platform Name]. Our goal is to provide you with a seamless and user-friendly giving experience that aligns with our mission of [Mission Statement]. We believe that [Giving Platform Name] will help us achieve that goal, and we're confident it will enhance your giving journey."
 
[Cut back to the narrator]
 
Narrator: "Now, we want to make sure this transition is as smooth as possible for you, our valued church member. If you currently have a recurring gift set up with our previous giving platform, we kindly ask for your assistance in taking two simple steps before [Transition Date]."
 
[Step 1 animation: Website and mobile app screenshots]
 
Narrator: "Step one, visit our website or download the [Church Name] app. This powerful app is your gateway to all things [Church Name], including our new giving platform. Set up your repeat giving with ease, and enjoy the convenience of managing your donations right at your fingertips."
 
[Step 2 animation: Previous giving platform website screenshot]
 
Narrator: "Step two, head over to our previous giving platform and cancel your old recurring gift. This will ensure a smooth transition and prevent any duplicate donations. We truly appreciate your cooperation in making this switch a success."
 
[Closing shot: [Church Name] logo and contact information]
 
Narrator: "Thank you for your continued support and generosity. We're incredibly grateful for each and every one of you. If you have any questions or need assistance during this transition, please don't hesitate to reach out to our friendly team. Together, let's embark on this exciting journey with [Giving Platform Name] and continue making a lasting impact in our community!"
 
[Fade out]

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