Summary: Learn how to implement and use Microsoft Clarity, a free and intuitive web analytics tool, to visualize user behavior, identify website issues, and optimize your content.
Before You Begin
Installation Requirement: The MS Clarity tracking snippet must be sent to the Support team for installation. The specific header setting required for this code is not visible from the customer-facing dashboard.
Important Data Limitation: Clarity only collects data from the moment it is installed. It cannot retrieve historical data from before the installation date.
Step-by-Step Instructions
Copy your Microsoft Clarity tracking snippet from your Clarity dashboard.
Send the snippet to our Support team. [Since the header setting is not accessible on your end, our team will securely install the code for you.]
Navigate to the Heatmaps feature in your Clarity account once the installation is confirmed. [Use this to visualize where users click, scroll, and spend the most time on your pages.]
Watch the Session Recordings. [View recordings of actual user journeys to see how they navigate through your site and if they encounter any difficulties.]
Enter your questions into the AI Integration tool. [If you aren't tech-savvy, you can ask questions in natural language, and the AI will automatically generate reports and insights for you.]
Troubleshooting & FAQs
Why can't I add the tracking code myself?: The specific header setting required to install the Microsoft Clarity snippet is not visible or accessible from the customer-facing end. Our support team must add it for you to ensure it functions correctly.
Why can't I see data from before I installed the tool?: Microsoft Clarity only begins collecting data from the exact moment the tracking code is installed. It cannot pull historical data.
How do I know if users are getting lost on my site?: By utilizing the Session Recordings and Heatmaps, you can easily discover if users are encountering difficulties, getting lost, or missing your calls to action (especially on the homepage).
Can Clarity help me spot fake traffic?: Yes, reviewing your session recordings and analytics data can help you successfully identify bot traffic versus real human visitors.
Do I need to be a data expert to understand the reports?: No! Microsoft Clarity is designed with a very intuitive interface compared to traditional tools like Google Analytics, and its AI integration allows you to just ask questions in plain English to get the insights you need.