To set up demographics in your account, simply navigate to Settings and select Demographics.

Adding a Demographic

From the demographics page, click the ‘Add Demographic’ button.

Adding Sub-demographics

You can add as many sub-demographics as you want for a Demographic. To add more sub-demographics, click on the plus icon.

Enable Demographic Progression

It’s also possible to add demographic progression to your demographics or sub-demographics. Click here to see how you can set up demographic progressions.

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