Term

Definition

Inbox

The area that displays all conversations within Messaging.

Lists / Groups

A group of people specified by the admins that follow-ups and blasts can be sent to.

Follow Up

A scheduled message or messages sent out periodically to a group.

Blast

A group message.

Keyword

The feature that enables people to respond to the messaging number with phrases (keywords) such as "Church" to be notified of upcoming events.

Trigger

A message that is sent automatically after action. (Example: A message is triggered to send after donor gives over $350).

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