Your giving page is where your church’s vision becomes actionable. Don’t overlook this opportunity to engage donors! Plus, if you don’t intentionally showcase giving on your website, you may lose givers in a maze of pages, ultimately frustrating their desire to be generous.
If you're a visual learner, check out these examples of real churches with awesome websites.
#1 - Make it Easy to Give
Here are some crucial components to an effective giving page.
a. Online Giving Button/Link
- Update your online giving page with your new Tithe.ly giving button or link. You can find the on-site embed code or direct giving link here.
- Include a simple explanation that helps people understand what they can do. For example:
"To make a secure, one-time or recurring gift, click the button/link. For enhanced security and giving simplicity, create an account by clicking on the login/signup link in the top right corner."
b. Text Giving Instructions
- Clearly display your church's text giving number + instructions. Say something similar to:
"Securely make a gift by texting GIVE to [YOUR TEXT GIVING #]. You’ll be asked to register if it's your first time. Don’t forget to save our giving number in your phone! You can always text EDIT to update your information, set up a recurring gift, and check the status of a gift."
- Consider including a customized rollout resource (slide, how-to video, etc.) on your website.
#2 - Talk about Security
Consider adding security information.> All sensitive financial information is stored with the highest bank level security. Your phone number will never be sold, traded, or given to third parties. You will only be texted to confirm your giving.
#3 - Cast a Vision
Honor the sanctity of giving. Giving is a sacred space. Make sure your website doesn’t treat giving like a transaction. Treat giving as an act of worship.
Remind your church why we’re called to give.
Include your church’s giving philosophy. Is there a certain passage of scripture that your church uses for teach about stewardship?
Be transparent & celebratory. Share results of generosity.
Transparency builds trust. Trust is the cornerstone of relationships. If you want people to give relationally, it begins with trust. Donors (and potential donors) are wondering, How exactly is my giving being used? Is it really making a difference? What happened from that special offering last month? Does my church even need my giving?